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LifeMed ID confirms its commitment to new vertical by hiring Soren Bested, Former EVP at Monitise

December 10, 2015 08:04 AM Pacific Standard Time

SACRAMENTO, Calif.--(BUSINESS WIRE)--LifeMed ID, the only authoritative digital identity solution for healthcare, today reaffirmed its commitment to meet changing healthcare industry needs by bolstering its leadership team with the appointment of Soren Bested to the role of Chief Product Officer - Payments. The new position was created to support client organizations’ and patients’ evolving requirements for new best practices.

LifeMed ID has created a new paradigm in patient identity management that addresses complex industry wide disparity issues that are unique to healthcare. By adding new leadership, LifeMed ID is poised to drive new product development that provides industry-changing solutions.

“The healthcare industry continues to expand and shift, providing new opportunities and verticals that require new leadership,” said David Batchelor, CEO of LifeMed ID. “We are very excited to leverage Soren’s expertise to evolve and expand our platform in a new direction where we can deepen our impact on patient privacy and satisfaction as it relates to digital payment.

With more than 17 years of experience in healthcare and digital payments, most recently as Executive Vice President, Global Head of Product at Monitise, Bested will be responsible for development and execution of LifeMed ID’s payment strategy. Bested recognizes that providing an effective and reliable method of accurate patient identification could also significantly advance the direction of the payment space.

“The healthcare industry is poised for transformation,” said Bested. “Patient identity integrity is vital to healthcare, and LifeMed ID has pioneered integrating identity with payment and insurer transparency with a game-changing solution platform– I’m proud and excited for the opportunity to work with this innovative leadership team.”

About LifeMed ID

LifeMed ID enables accurate patient identification by providing Authoritative Identity Management Exchange™ (AIMe), a patent pending comprehensive ID platform. AIMe provides confirmation that patients are accurately known as they travel throughout the various stages of care, allowing facilities to confidently welcome patients and successfully manage their identities. Patients simply present their ID which is already linked to their unique records at check-in. This process provided by AIMe allows physicians to reference the right information for treatment. For more information, visit http://www.lifemedid.com.